Saucony Type A
Design Brief: Create an ultralight weight running flat that will compete with New Balance and Nike.
Key details: Target weight needs to be under 200g, outsole needs to be very responsive, excellent breathability needed and must be able to see the logo while running a marathon.
SAUCONY TYPE A IDEATION SKETCHES
SAUCONY TYPE A CONCEPT HAND SKETCH RENDERING
SAUCONY TYPE A CONCEPT HAND SKETCH RENDERING
SAUCONY TYPE A FINAL CONCEPT HAND SKETCH RENDERING
SAUCONY TYPE A OUTSOLE CONCEPT HAND SKETCH RENDERING
SAUCONY TYPE A ILLUSTRATOR FINAL DRAWING
SAUCONY TYPE A FINAL PRODUCT SHOTS