
SNKR Project Pitch Video, December 2019
SNKR Project
Created in 2016 by Radix Lab Consultancy and a group of highly talented footwear professionals based out of New York City. Our brand mantra is based around our obsession for design, details, and quality. We are a fashion footwear brand that is constantly evolving.
The idea for SNKR project came from researching different markets around the world and taking notice that there was a white space for luxury sneakers at an attainable price point. We focus on music lovers, artists and e-sports as our core psychographic consumer and build high quality sneakers with inspiration from the streets of NYC, Tokyo, Amsterdam and London.









