
Hood Rubber Co. Branding Video 2016
Hood Rubber Co.
Hood Rubber Company debuted in 1896. After a successful run and ultimately going defunct in the 1950’s the company was revived again in 2016.
My team and I took great pride in being the creative force to relaunched Hood Rubber Company. The collections pay homage to its legacy and heritage, while simultaneously ushering it into the modern era. We’ve placed greater emphasis on the do-ers, the makers, and the creatives that are building our future. We’ve shifted solely from mass consumption to a generation that values timeless quality and durability. We returned to the need for functional style and an appreciation for attention to detail.
The Hood Rubber products not only match aesthetic values but enable the creative mind to get outside of four walls and explore the natural world where the great inspirations happen.
HOOD RUBBER CO. CONCEPTUAL SKETCH MARKER RENDERINGS
HRC LAUREL SIDE VIEW PRODUCT SHOT
HRC LAUREL DETAIL PRODUCT SHOT



HRC TRAIL OUTSOLE PRODUCT SHOT
HRC LIGHTWEIGHT OUTSOLE SKETCH IN PENCIL
HRC LIGHTWEIGHT OUTSOLE SKETCH IN PENCIL
HRC LIGHTWEIGHT TRAIL SOLE CAD AND WOOD MODEL
HRC HEATH MIDCUT TRAIL RUNNER PRODUCT SHOT






HOOD RUBBER CO. GRAFTON IN OILED PULL UP LEATHER AND GREY WOOL COLLAR
HRC GRAFTON DETAIL PRODUCT SHOTS